Interactive Video for Fashion Stores
A nice example of Gucci and Ralph Lauren using interactive video integrated in their online communication and sales strategy
User Experience in e-commerce sites: empty spaces
When defining an online store, buying and adapting atemplate is not enough… even a design from scratch is not enough… First, we should think of what we’re selling and who may buy it. Then we’ll be able to adapt how we must do it.
New interactive ads for tablets and mobile
Google announces new interactive ads for tablets and smartphones
Not everything is google in search engines
When launching international projects, we have to take into account that Google is not the main search engine
Planning for e-commerce
Selling online does not only open new markets and takes us to customers that where unreachable, but also can be very useful to improve our marketing and porcesses, to implement a more professional management of our business. To do so, please invest some ressources to it and deinfe a plan, with the help of somebody who does know what he’s doing.
Optimism in “Emprende 2011”
Entrepreneurship in the Basque Country and a renewed support to business creation
Google “is” the cloud
Presentation of Google Chromebook
Video: Future of e-commerce (Web 2.0 Expo)
Video from the O’Reilly and Techweb Web 2.0 conference on e-commerce.
Multi-screen TV (on Videonet Magazine)
Videonet article on Multi-Screen Televisión. (February/March Issue 2011)
Online video in Spain 2011
Some thoghts on how online video is evolving in Spain and a forecast for the coming months.