We bring you today two cases of two well-known fashion stores, Gucci and Ralph Lauren, who are incorporating interactive video in their online strategy. Good for brand awareness and increase sales.
https://www.ralphlauren.com/shop/index.jsp?categoryId=11958441
https://www.gucci.com/us/worldofgucci/shoppable_video/shop-this-video
If you want something similar, you know where to click.